Customer reviews play an important part in the decision making process for potential buyers.Ensuring you’re reading quality, valid, and unbiased reviews can make the difference between a poor buying decision vs. a smart one.
THE BIG PROBLEM: Where is the review coming from?
The source of the review means everything. Did you know that www.pharmacysoftwarereviews.com, a self proclaimed honest and truthful review site, is owned and operated by the very same company that is consistently listed as number 1 on the site—Pioneer RX?
Many review sites allow vendors to manipulate rankings based on “who pays more.”Review sites like Capterra.com or Softwareadvice.com slide company positions, 1st, 2nd, 3rd, etc. based on who is willing to pay more money for those prime positions. That’s why rankings and “5 Star Ratings” are not always the best way to judge—reading the review content is crucial for making informed purchasing decisions. According to Forbes, “The number of online consumers who read and trust online reviews is increasing. According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation.”
Things to look out for: