Lorenzo Apothecary, owned by pharmacist David Lorenzo, is really making a name for itself in Sterling, Colorado. With so much competition from the chains, dwindling profits, and PBM interference, we were curious what Lorenzo Apothecary is doing to build such an impressive business. Their pharmacy is beautifully designed and eye-catching even from the outside, but when you step in you can really see why their customers love coming in!
A true “hometown pharmacy,” Lorenzo Apothecary offers their customers such a unique experience and service that they couldn’t imagine going anywhere else. As soon as you walk in you are greeted (by your first name) from one of their friendly employees—most of the time by David himself. They offer services like free home delivery, curbside pickup, custom compression stocking fittings, and are proud to be the only compounding pharmacy in Northeast Colorado. Lorenzo Apothecary epitomizes community pharmacy; they sponsor many local community groups, The Sterling Fund, and even sponsor a local little league team!
If you’re looking for a unique product Lorenzo Apothecary is the place to go! They carry specialty candies like Jelly Belly Jelly beans and Chukar Cherries, unique skincare products from L’occitane, homemade goat soaps, and even Paddy Wax Candles. The front end boutique focuses on health and wellness and offers something for everyone.
Not only is Lorenzo Apothecary running a successful front end, but they’ve also managed to fill an impressive volume of prescriptions almost immediately after opening. The pharmacy utilizes several tools within their Datascan Pharmacy Management software to help organize and manage their daily workflow. Through the Maintenance Medication utility in WinPharm they are able to automatically request refills for patients before they run out of their medications.
It allows for pharmacy staff to order and prepare prescriptions ahead of time, and also helps build better adherence, maintain 5 star ratings, and lower DIR fees. Lorenzo Apothecary staff also uses the Medication Synchronization, or MedSync, in their pharmacy. By synching their patients prescriptions they’re able to organize all medications and allow them to get all rx’s on one trip into the pharmacy—ultimately helping build better adherence and lower those pesky DIR fees.
We asked the team at Lorenzo Apothecary what advice they would give to someone opening a new pharmacy and it was simple—Do your research! With so many partnerships in pharmacy, it’s crucial to do your own research and partner with the best vendors to help promote growth and profitability in your business.
From PSAOs to wholesalers it’s so important to find the best fit for you. We also wondered how they’re reaching out to their current customers and how they spread the word—By advertising through Facebook, local radio and newspapers, they’re able to reach out to Sterling residents and encourage them to join the Lorenzo Apothecary family. They’ve also had much success in offering customer sack stuffers and promoting their services to local doctors in the area.
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